WHY YOU SHOULD USE THE PRE-SAVE FEATURE TO PROMOTE YOUR RELEASES
WHAT IS A PRE-SAVE LINK?
Pre-save links are a key part of any new music campaign, as they allow your fans to “pre-save” your upcoming track or album to music streaming platforms including Spotify, Apple Music, and Deezer.
WHY YOU SHOULD USE PRE-SAVE LINKS?
1. INCREASE STREAMS CROSS-STREAMING PLATFORMS
Using pre-save is a great way to ensure that your music ends up being streamed more often on Spotify, Apple Music, and Deezer.
Simply put, when you release a track, even some of your most dedicated fans may forget to listen to or add it to their playlists.
2. GIVE ACCESS TO SPOTIFY LIBRARIES
The vast majority of the pre-save services available require fans to allow certain permissions in order to complete the pre-save. Not only can you make sure your track goes straight into your fans’ libraries, but you can also create playlists and make sure they follow your profile, increasing your audience vastly.
Once these permissions are in place, you can continue to add playlists on their behalf, generating even more streams in the future. The only downside is that a fan can revoke your permissions if you overuse this ability.
3. PUBLIC PLAYLIST ADDITIONS
As part of adding a playlist for your fans, you can also make this playlist public so that all of their followers will be able to see it and interact with it. This could include following the playlist or even streaming your tracks as a result.
This could generate even more streams for your content in the future as it will offer you exposure on a much greater scale. This could result in you gaining even more dedicated fans through making an initial connection.
4. COLLECT DATA ON YOUR AUDIENCE AND FANS
Using pre-save is also a great way to collect data from fans. This includes details like their email address for use later on when sending promotional emails. Generating a database with useful details on your fanbase is incredibly beneficial as it can be used in the future when targeting a future campaign.
Many of the pre-save services also include geo-data, allowing you to track which countries responded best and worst to your campaign. This is also a great indication of which countries are the most supportive of your brand.
5. ANALYTICS TRACKING
Through your campaign, you can also track analytics to see how beneficial your tactics were.
This is ideal if you’re thinking about running multiple campaigns in this format as it allows you to learn from any mistakes.
Learning from your past analytics is the single best way to improve your strategy in the future. This puts you on the right path to create even more success with your campaigns in the future.
Using the pre-save feature to promote your releases can significantly enhance your music marketing efforts. It helps you build anticipation, engage your fan base, and gather valuable data while ensuring a strong start to your release on streaming platforms.
